Introducing 20-year old Ironik whose underground internet "chipmunk" smash, 'Stay With Me', comes out on June 16th (digitally) and June 30th (physically) It's released through the brand new Asylum label currently enjoying number 1 iTunes and Top 5 chart success with the smash hit, 'Wearing My Rolex' by Grime superstar - Wiley.
He might be the new kid on the block, but the DJ/Producer/MC's heartfelt message has grabbed the attention of an entire generation, stacking up a raft of unparalleled statistics in the process. The forthcoming single, 'Stay With Me', was written by Ironik for his younger sister, fuelled by his fear for her growing up in a society rife with knife crime and violence. Effortlessly straddling the line between R&B, Grime, Pop and Hip Hop, it is already enjoying warm support at radio from 1Xtra and Kiss. The original video was number 1 on both Channel U and Fizz TV.
Ironik started his career as a DJ aged 13 at Twice As Nice parties. His talent was spotted quickly and before he was playing gigs all over Europe. His first self-released single,' So Nice' lead the way in summer 2007. The video went straight to Number 1 on Channel U's viewer request chart and remained in the Top 3 for 20 weeks due entirely to popular demand. Then came the trail-blazing, 'Stay With Me'. The single entered the Channel U chart at the summit and remains in the Top 10 some 26 weeks later.
His MySpace presence is legend amongst young people across the UK with over 2.2 Million hits (growing by the thousands each day!). Self-produced videos have proved equally popular on Youtube - a DJ Ironik search will easily produce pages of posts which have totalled 5 Million views. Bebo also highlights an incredible fanbase, with various "unofficial" fan sites for DJ Ironik. His own Bebo page shows 50,000 views and 10,000 friends; figures that dwarf many mainstream, chart-topping artists!
Working with the some of the hottest names in UK grime, the remix to 'Stay With Me' features Chipmunk and Asylum label-mate, Wiley. Ironik is the model for 21st Century artist development communicating directly and meaningfully with an enormous fan-base without a mainstream radio, TV or print hit.
Youtube - 4.7 MILLION plus views of Ironik songs
MySpace -2 MILLION page views and 90,000 friends